Strategic Planning
Conceptual Foundations of Planning
- Analysis of fundamental methodologies for setting strategic vision and mission.
- Study of internal (strengths and weaknesses) and external (opportunities and threats) factors.
- Understanding the requirements for formulating long-term strategic objectives.
Formulating Strategic Plans
- Applying market and competitor analysis tools to define competitive positioning.
- Studying methodologies for allocating resources according to strategic priorities.
- Analysis of potential implementation scenarios and associated contingency plans.
Strategic Monitoring and Evaluation
- Designing a system of Key Performance Indicators (KPIs) to measure strategic progress.
- Studying mechanisms for reviewing and adjusting plans based on feedback.
- Understanding the role of leadership in ensuring the achievement of strategic objectives.