Analyzing Innovation Opportunities
Sources and Discovery of Innovation Opportunities
- Analyzing market trends, technological and social changes as sources of inspiration.
- Studying methodologies for identifying unmet customer needs and unsolved problems.
- Understanding systematic environmental scanning tools (PESTEL Analysis) to identify opportunities.
Evaluating and Screening Innovation Opportunities
- Applying evaluation criteria (market attractiveness, technical feasibility, strategic fit).
- Studying tools for prioritizing opportunities based on required effort versus expected impact.
- Analysis of potential risks associated with each innovation opportunity.
Developing Innovation Opportunities into Projects
- Designing rapid prototypes to test value hypotheses.
- Studying idea validation methodologies with a target customer segment.
- Understanding how to prepare a comprehensive innovation project proposal for approval.