Developing Modern Skills in Combating Brand Counterfeiting and its Impact on Investment

Overall Objective: To enhance participants' competencies in detecting and preventing the trade of counterfeit goods, and to deepen their understanding of the significant economic and investment impact of anti-counterfeiting efforts, using the latest technical and legal tools.

Back
Register
developing modern skills in combating brand counterfeiting and its impact on investment
  • The Economic and Investment Dimensions of Anti-Counterfeiting:
    • Analyzing the negative economic impacts: tax revenue losses, eroded competitiveness, damage to the country’s reputation as a safe investment environment.
    • How effective trademark protection boosts foreign investor confidence and encourages technology transfer.
  • Mechanisms for Detection and Distinguishing Genuine from Fake:
    • Intensive practical training on identifying subtle differences in packaging, quality, printing, colors, and security features for high-risk goods (pharmaceuticals, electronics, luxury items).
    • Collaboration with representatives of global brands to learn about the latest protection technologies they employ.
    • Utilizing mobile or fixed labs for rapid on-the-spot testing of samples.
  • Specialized Legal and Procedural Aspects:
    • Customs procedures for protecting Intellectual Property Rights (IPR) – “Application for Action” and detention processes.
    • How to handle forged documents accompanying counterfeit goods.
    • Procedures for collaboration with rights holders and legally sound documentation of seizures to ensure evidence is admissible.
  • Supply Chain and Data Analysis to Detect Counterfeiting:
    • Tracing the path of counterfeit goods by analyzing trade data (declared country of origin vs. the typical route of genuine production).
    • Leveraging customs data platforms to identify discrepancies in goods description and value.
  • Building a Comprehensive Awareness Strategy:
    • Developing public awareness campaigns on the health, safety, and economic dangers of counterfeit products.
    • Fostering partnerships with chambers of commerce and the private sector to build a robust intelligence base on counterfeiting cases.